Top 5 Beauty Retail Apps Performance in Argentina Q2 2023

In the second quarter of 2023, the top 5 beauty retail applications in Argentina displayed varied performance metrics, as revealed by Sensor Tower data. Here’s a closer look at the weekly downloads and active users for each app.

Nykaa – Makeup/Beauty Shopping saw a fluctuating trend in weekly downloads, beginning the quarter with 230 downloads and peaking at 312 downloads in the week of May 22. By the end of June, downloads had slightly decreased to 182. Active users for this app demonstrated a steady increase, starting at 157 in late March and reaching up to 890 by early June, before stabilizing around 850 towards the end of the quarter.

Perfumerías DRUNI experienced a consistent rise in weekly downloads, starting with 17 in late March and climbing to 160 by mid-June. Downloads slightly decreased to 147 by the end of June. The app’s active users also showed a positive trend, beginning at 293 and increasing steadily to 566 by the end of the quarter.

BEAUTY BAY had modest download numbers, with a notable peak of 14 downloads in the final week of June. Active users remained fairly stable, with a slight increase from 46 in late March to 49 in mid-May, before ending the quarter at 37.

Nykaa Fashion - Shopping App had minimal download activity, peaking at 5 downloads in the week of June 19. There were no significant trends to report for active users.

IPSY: Personalized Beauty showed limited activity in Argentina during Q2 2023, with a small peak of 13 downloads in the week of June 19. Active users were minimal, with a peak of 20 in the same week.

These insights, provided by Sensor Tower, highlight the varied performance of beauty retail apps in Argentina. For more detailed analytics and trends, visit Sensor Tower.